Since 2011, eKupi and CorvusPay have been shaping the way the region pays online. This isn’t just a tech integration – it’s a strategic partnership built on understanding user needs, anticipating trends, and delivering innovation before it becomes the norm.
Today, customers click “pay,” and the system already knows who they are, what they like, and how they prefer to pay. We were among the first to offer card storage. Mobile apps? We’ve got them. Google Pay and Apple Pay? Fully integrated. And now, we’re taking it a step further – enabling direct account-to-account payments, bypassing cards altogether.
Customer-Centric Payments That Drive Conversion
At eKupi.hr, payment isn’t just the final step in the customer journey; it’s a strategic touchpoint that directly influences conversion rates and customer satisfaction. In partnership with CorvusPay, we’ve crafted a payment experience that blends convenience, security, and flexibility, all tailored to the habits and expectations of today’s frequent online shoppers:
- Card payments with stored credentials allow fast checkout without re-entering details. Plus, we support installment options, a popular choice for higher-value purchases.
- Direct account-to-account (IBAN-to-IBAN) payments let shoppers pay straight from their bank accounts during checkout, just as fast, simple, and secure as card payments, but without needing a card.
- The CorvusPay app is a digital wallet for those who want centralized, secure control over their payments – including those on eKupi. Users can store multiple cards and IBANs, track transactions, and pay with a tap, all protected by multi-factor authentication. And when both the eKupi and CorvusPay apps are on the same device, the checkout experience is smooth and seamless.
- Google Pay and Apple Pay offer frictionless, one-tap payments with biometric authentication – no need to type in card numbers. Customers love them for their speed, simplicity and the added layer of security built into their devices.
Offering diverse payment options doesn’t just boost customer satisfaction, but it also drives sales performance. And every “Pay” click that delights our shoppers, delights us at eKupi and CorvusPay too.
In the Spotlight: Instant Account-to-Account (IBAN-to-IBAN) Payments
eKupi is among the forward-thinking retailers offering customers a wide range of payment options, including the ability to pay directly from their bank accounts, without using a card. This innovative feature is powered by CorvusPay, the first provider in Croatia licensed by the Croatian National Bank to enable IBAN-to-IBAN payments directly within the checkout process.
This method transforms traditional bank transfer payments into a fully digital, automated, and instant solution, combining the familiarity of bank payments with the speed and simplicity that modern shoppers expect.
How Does It Work in Practice?
The process is fast and seamless: the customer selects the bank, enters the IBAN, optionally saves it for even faster future checkouts, and confirms the transaction – typically via a push notification from the banking app or another form of authentication. And that’s it – purchase complete. No cards, no manual data entry, no hassle. All transactions are fully compliant with regulations and meet the highest standards for verifying account ownership and customer identity.
Account-to-Account Payments: The eKupi Perspective
I spoke with Goran Akmadžić, Head of eCommerce Business Development at eKupi, about the shift toward account-to-account payments. Here’s what he shared: “Our customers now have access to a digital payment option that doesn’t involve cards, but is just as simple, fast, and secure. Account-to-account payments have proven to be a great success. The system works flawlessly, and customers have embraced it quickly. For those who prefer not to use cards, this is an elegant solution that actually requires less data entry than card payments. And for us as a retailer, it’s another step forward in the digitalization and automation of the entire sales process.”
The collaboration between eKupi and CorvusPay is pushing the boundaries of eCommerce and setting new industry standards. It’s not just about introducing new payment methods or enhancing user experience – it’s about a long-term partnership built on a shared understanding of customer needs and market trends.
Together, eKupi and CorvusPay aren’t just making payments faster and more secure – they are actively shaping the future of digital commerce, redefining what online payment can and should be.