{"id":3474,"date":"2025-05-27T08:58:36","date_gmt":"2025-05-27T08:58:36","guid":{"rendered":"https:\/\/www.corvuspay.com\/en\/?p=3474"},"modified":"2025-05-27T08:58:37","modified_gmt":"2025-05-27T08:58:37","slug":"ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions","status":"publish","type":"post","link":"https:\/\/www.corvuspay.com\/en\/blog\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\/","title":{"rendered":"eKupi &amp; CorvusPay: A Longstanding Partnership Powering Millions of Online Transactions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Since 2011, eKupi and CorvusPay have been shaping the way the region pays online. This isn\u2019t just a tech integration \u2013 it\u2019s a strategic partnership built on understanding user needs, anticipating trends, and delivering innovation before it becomes the norm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, customers click \u201cpay,\u201d and the system already knows who they are, what they like, and how they prefer to pay. We were among the first to offer card storage. Mobile apps? We\u2019ve got them. Google Pay and Apple Pay? Fully integrated. And now, we\u2019re taking it a step further \u2013 enabling direct account-to-account payments, bypassing cards altogether.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Customer-Centric Payments That Drive Conversion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At eKupi.hr, payment isn&#8217;t just the final step in the customer journey; it&#8217;s a strategic touchpoint that directly influences conversion rates and customer satisfaction. In partnership with CorvusPay, we\u2019ve crafted a payment experience that blends convenience, security, and flexibility, all tailored to the habits and expectations of today\u2019s frequent online shoppers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Card payments with stored credentials allow fast checkout without re-entering details. Plus, we support installment options, a popular choice for higher-value purchases.<\/li>\n\n\n\n<li>Direct account-to-account (IBAN-to-IBAN) payments let shoppers pay straight from their bank accounts during checkout, just as fast, simple, and secure as card payments, but without needing a card.<\/li>\n\n\n\n<li>The CorvusPay app is a digital wallet for those who want centralized, secure control over their payments \u2013 including those on eKupi. Users can store multiple cards and IBANs, track transactions, and pay with a tap, all protected by multi-factor authentication. And when both the eKupi and CorvusPay apps are on the same device, the checkout experience is smooth and seamless.<\/li>\n\n\n\n<li>Google Pay and Apple Pay offer frictionless, one-tap payments with biometric authentication \u2013 no need to type in card numbers. Customers love them for their speed, simplicity and the added layer of security built into their devices.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Offering diverse payment options doesn\u2019t just boost customer satisfaction, but it also drives sales performance. And every \u201cPay\u201d click that delights our shoppers, delights us at eKupi and CorvusPay too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In the Spotlight: Instant Account-to-Account (IBAN-to-IBAN) Payments<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eKupi is among the forward-thinking retailers offering customers a wide range of payment options, including the ability to pay directly from their bank accounts, without using a card. This innovative feature is powered by CorvusPay, the first provider in Croatia licensed by the Croatian National Bank to enable IBAN-to-IBAN payments directly within the checkout process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This method transforms traditional bank transfer payments into a fully digital, automated, and instant solution, combining the familiarity of bank payments with the speed and simplicity that modern shoppers expect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How Does It Work in Practice?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The process is fast and seamless: the customer selects the bank, enters the IBAN, optionally saves it for even faster future checkouts, and confirms the transaction \u2013 typically via a push notification from the banking app or another form of authentication. And that\u2019s it \u2013 purchase complete. No cards, no manual data entry, no hassle. All transactions are fully compliant with regulations and meet the highest standards for verifying account ownership and customer identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Account-to-Account Payments: The eKupi Perspective<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I spoke with Goran Akmad\u017ei\u0107, Head of eCommerce Business Development at eKupi, about the shift toward account-to-account payments. Here\u2019s what he shared: \u201cOur customers now have access to a digital payment option that doesn\u2019t involve cards, but is just as simple, fast, and secure. Account-to-account payments have proven to be a great success. The system works flawlessly, and customers have embraced it quickly. For those who prefer not to use cards, this is an elegant solution that actually requires less data entry than card payments. And for us as a retailer, it\u2019s another step forward in the digitalization and automation of the entire sales process.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration between eKupi and CorvusPay is pushing the boundaries of eCommerce and setting new industry standards. It\u2019s not just about introducing new payment methods or enhancing user experience \u2013 it\u2019s about a long-term partnership built on a shared understanding of customer needs and market trends. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together, eKupi and CorvusPay aren\u2019t just making payments faster and more secure \u2013 they are actively shaping the future of digital commerce, redefining what online payment can and should be.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 2011, eKupi and CorvusPay have been shaping the way the region pays online. This isn\u2019t just a tech integration \u2013 it\u2019s a strategic partnership built on understanding user needs, anticipating trends, and delivering innovation before it becomes the norm. Today, customers click \u201cpay,\u201d and the system already knows who they are, what they like, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eKupi &amp; CorvusPay: A Longstanding Partnership Powering Millions of Online Transactions - CorvusPay<\/title>\n<meta name=\"description\" content=\"\u201cOur customers now have access to a digital payment option that doesn\u2019t involve cards, but is just as simple, fast, and secure. Account-to-account payments have proven to be a great success. The system works flawlessly, and customers have embraced it quickly. For those who prefer not to use cards, this is an elegant solution that actually requires less data entry than card payments. And for us as a retailer, it\u2019s another step forward in the digitalization and automation of the entire sales process.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corvuspay.com\/en\/blog\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eKupi &amp; CorvusPay: A Longstanding Partnership Powering Millions of Online Transactions - CorvusPay\" \/>\n<meta property=\"og:description\" content=\"\u201cOur customers now have access to a digital payment option that doesn\u2019t involve cards, but is just as simple, fast, and secure. Account-to-account payments have proven to be a great success. The system works flawlessly, and customers have embraced it quickly. For those who prefer not to use cards, this is an elegant solution that actually requires less data entry than card payments. And for us as a retailer, it\u2019s another step forward in the digitalization and automation of the entire sales process.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corvuspay.com\/en\/blog\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\/\" \/>\n<meta property=\"og:site_name\" content=\"CorvusPay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corvuspay\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-27T08:58:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T08:58:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corvuspay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/clients-partners-corvuspay-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Edgar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edgar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/blog\\\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/blog\\\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\\\/\"},\"author\":{\"name\":\"Edgar\",\"@id\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/#\\\/schema\\\/person\\\/071e645e8a144ad643a81285a57ac3e8\"},\"headline\":\"eKupi &amp; CorvusPay: A Longstanding Partnership Powering Millions of Online Transactions\",\"datePublished\":\"2025-05-27T08:58:36+00:00\",\"dateModified\":\"2025-05-27T08:58:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/blog\\\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\\\/\"},\"wordCount\":710,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/blog\\\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/05\\\/clients-partners-corvuspay-scaled.jpg\",\"articleSection\":[\"Novosti\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/blog\\\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/blog\\\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\\\/\",\"url\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/blog\\\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\\\/\",\"name\":\"eKupi &amp; CorvusPay: A Longstanding Partnership Powering Millions of Online Transactions - CorvusPay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/blog\\\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/blog\\\/ekupi-corvuspay-longstanding-partnership-powering-millions-of-online-transactions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.corvuspay.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/05\\\/clients-partners-corvuspay-scaled.jpg\",\"datePublished\":\"2025-05-27T08:58:36+00:00\",\"dateModified\":\"2025-05-27T08:58:37+00:00\",\"description\":\"\u201cOur customers now have access to a digital payment option that doesn\u2019t involve cards, but is just as simple, fast, and secure. 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