{"id":3246,"date":"2024-06-11T13:19:10","date_gmt":"2024-06-11T13:19:10","guid":{"rendered":"https:\/\/www.corvuspay.com\/en\/?p=3246"},"modified":"2024-06-11T13:20:15","modified_gmt":"2024-06-11T13:20:15","slug":"get-to-know-the-ambitious-and-nostalgic-generation-z","status":"publish","type":"post","link":"https:\/\/www.corvuspay.com\/en\/blog\/get-to-know-the-ambitious-and-nostalgic-generation-z\/","title":{"rendered":"Get to Know Your Present and Future Customers \u2013 the Ambitious and Nostalgic Generation Z"},"content":{"rendered":"\n

Generation Z (born between the mid-1990s and the early 2010s) is driving significant changes in online sales. Fifty-six percent of this digital generation prefers to shop online rather than in physical stores.<\/p>\n\n\n\n

If you thought they would find your webshop through a search engine, you were mistaken; they will learn about your products on TikTok. Therefore, carefully consider investing in promotion on that social network. Gen Z is the first true generation of digital natives and typically bypasses traditional media, as 60 percent of the news they consume is created by influencers and content creators. According to a study by the e-commerce platform Jungle Scout, 32% of Gen Z consumers shop online once a day compared to 25% of Millennials, 15% of Generation X, and 7% of Baby Boomers. This is an extremely important fact if you plan to increase sales in the coming years. Now you know who the customers are that will drive your growth. And to attract them, you need to learn a lot about them.<\/p>\n\n\n\n

Members of this generation are ambitious, nostalgic souls who balance work and their well-being. More than any other generation, they are money-oriented; although they love to shop, they also know how to save.<\/p>\n\n\n\n

Why is this frugal demographic group so crucial for digital marketing professionals? Because they are growing up quickly and have greater purchasing power and digital experience than all previous generations. Many of them have been saving over the past few years while living with their parents and are now at a life crossroads, such as moving out, getting engaged, and taking their first serious career steps. This brings an increased demand for products and services that support their new, financially independent lifestyle.  <\/p>\n\n\n\n

What do Generation Z members like, what is important to them, and how do they shop?<\/strong><\/p>\n\n\n\n

This generation behaves very distinctly and shapes trends in e-commerce, so below I present several key trends that are important to them when it comes to online shopping.   <\/p>\n\n\n\n